what would jesus tweet

“I have 12,147 followers on Twitter”, said Stacy. 

“Thats great!  As long as the goal is to collect Twitter followers”, I said.

Stacy could detect a little sarcasm in my voice. 

“Tweet like Jesus”, I told her.

“Would Jesus have a lot of followers if he was tweeting?”  Of course.

It would probably look something like this.


Yes he would probably have to go with JC because someone tried to be wise and take it before he did.  Then again he could threaten to strike them with a bolt of lightning…or he could bribe the guy that took the full name much like an athlete that gets traded to a new team and wants their jersey number.  Anyhow…back to tweeting like the messiah. 

  • Did his disciples hang on his every word?  Yes.
  • Did people want to hear what he had to say?  Yes.
  • Did Jesus offer them value?  Yes. 
  • Did he follow others just so they would follow him back?  Probably not.

So my question to you is, “Would Jesus follow Pontius Pilate just so he could get a follow back?”  Doubt it.

I ask because so many people that aggressively use Twitter for marketing will follow people and hope they do the customary thing…follow back. 

The purpose of Twitter is to allow micro-blogging in small pieces(hence the word micro.)  Use it for quick updates for people that want to hear what you have to say or for getting quick updates from people that you want to hear from.

Why would anyone want to hear what you have to say?

Offer value. 

Stacy went on to tell me how much time she spends Tweeting each day.  I asked her how much that increased her income and she replied, “nothing yet.” 

This is pretty typical for Twitter follower-collectors.

On the other hand…

Jesus could follow Pontius Pilate and then use Tweetdeck or some other TwitNoiseReduction software to filter him out.  Then he could make his own 140 character speeches appear on Pontius’s page or wall. 

Hmmmm….now I am starting to wonder.  Would JC follow PP?  We know JC would have a massive list without having to follow anyone first.  However, he did spend time with prostitutes and thieves because they were afterall, The farthest from grace

JC could follow PP just so that PP’s list would see his powerful messages.  He could use an automated software to build his list even bigger and that would allow him to spend time creating valuable content instead of spending so much time following.   

“To be fair”, I said to Stacy, “Jesus would be able to get his message to the masses pretty easily.  You have great content, a big heart, and just great stuff to share.  So my advice would be to spend time getting your content out and if you need to follow people first to spread your content…go for it.  However, don’t spend all your time doing that unless you plan to share your content.” 

Jesus probably would follow people that chose to follow him.  “Gotta keep his eye on the sheep.”  He would probably follow people first just to get a follow back and spread the good news.  Then again he would probably have John do the following for him while he focused on content.

On a personal note…as I write this I laugh because I have finally decided to put more time into Twitter.  I started on it a while back and learned about software that allows everyone to filter everyone out.  Where is the value for either of us if neither of us is listening to the other?  Then I put my ignorance aside when one of my blog subscribers said, “Why aren’t you tweeting?  I could use some of your random thoughts or ideas in real-time.  I don’t want to have to wait for an email or blog post.” 

So I am back.  Know that if you are reading this I will only offer value.  I will re-tweet your stuff if it offers value.  I will follow you back if you offer value.   You get the picture.

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{ 6 comments… read them below or add one }

Oliver Tausend May 22, 2010 at 1:45 am

Hi Kenny,
that is an awesome post, I would even say it has essay qualities because it makes you think in a subtle way without feeling, let’s say “stupid”. Keep up your great work.
Take care

Justin Hammonds May 22, 2010 at 2:39 am

I really like this post. It really does explain the essence of attraction, and the importance of time management. Thank you for this post.

Kimberly Wagner May 22, 2010 at 11:26 am

Very amusing parallel!

Ken Pickard September 2, 2010 at 10:24 pm


This is a great post that allows you to reflect on your beliefs and marketing strategies all at the same time. Did you know Jesus was the first MLM’r? Do you know what his pitch was… “Follow me!”

And he only needed to recruit 12

Ken Pickard
The Network Dad

Ken West September 11, 2010 at 3:54 pm

Hey Kenny,

What a great post! Love the comparisons with Jesus’ following to how people are using (or misusing) Twitter these days. Excellent writing, and a great concept.

I also love the call to action. Offer value. That’s what it’s all about…plain and simple.

Well thanks for the value that you offer in your posts. Keep it coming.

Take care my friend,


Amy Hagerup December 15, 2010 at 5:55 pm

Kenny, This was the best thing you have written so far – and you have written a lot of great stuff! But this one really hit home. As someone else said, the subtleties were enormous. Now I’m scared to go see if you are following me on twitter or not! Twitter continues to be an enigma to me as I find it hard to engage people. Thanks again, Amy

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