How To Increase Your Website Optin By 221 Percent

Every day I like to do research at least for a few minutes and kinda spy on other Network Marketers. 

Check out their:

  • Blog posts
  • Videos
  • Optin offers
  • Training programs
  • Product launches

Optin offers change regularly as online Network Marketers split test everything.  Outside of the headline the most important attribute to test on your website is the offer. 

Having a more specific offer increases your optin percentages which can then enable you to increase your website conversion.

You can regularly find ineffective offers like:

  • Join my newsletter
  • Subscribe to my newsletter
  • Join my email list for hot tips

They are not even close to as specific as they should be. 

The question I always here from individuals that have not had success yet is, “How can I put something specific when I haven’t reached any levels of achievement yet?”

Answer-Create a list that offers solutions to other peoples problems. 

  • Top 5 reasons to take your business online
  • 3 Biggest mistakes
  • 7 Must have resources

These three lists above are more specific but if you have had some success be very specific right down to the day and the penny.  It increases curiosity and believability.  Don’t lie!  Tell the truth and you won’t believe how responsive people are to the truth. 

Recently I changed my optin offer to demonstrate how I enrolled 39 people in 43 days while spending under 50 bucks and making only one outgoing phone call…and whalaa!  My optins skyrocketed…oops, I mean my optins increased by 221.57827 percent.  :)

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{ 5 comments… read them below or add one }

Cristina Oliver July 19, 2010 at 12:06 pm

Great content,informative,brief and meaty ! Good job. Solutions is the key !
thanks friend,

Ken Pickard July 19, 2010 at 10:40 pm


That’s a hot tip that I’m sure a lot of people are missing. I know we heard at the “No Excuses Summit” test test test. I think I got that right.

By thinking of the 8 triggers on why people do something or don’t do something you will drive more traffic, have more opt-in, create more leads, increase your conversations… and make more money. And at the end of the day feel real good that you helped someone else do the same.

Ken Pickard
The Network Dad

admin July 20, 2010 at 3:33 pm

Thanks for adding your own take and value to the conversation Ken.

Taking Care January 17, 2011 at 2:35 pm

“Don’t lie! Tell the truth and you won’t believe how responsive people are to the truth.”

I Love this statement!

In all things you want people to trust you. Not for a quick fix approach of what they can do for you, but to stimulate a positive viral effect in the long run.

Kenny January 17, 2011 at 3:22 pm

Agreed Lillie!

No quick fixes.

I would like to add to your statement. “In all things you want people to trust you…because you are trustworthy.”

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